JBS is  Denmark’s largest and leading underwear manufacturer. A family-owned and family-run company dating back to 1939. The JENS BJERG SØRENSEN collection honors the man that started is all, Jens Bjerg Sørensen, hence the name JBS. The underwear line is made of sustainable organic cotton and consists of updated fittings of classic and well-known JBS styles – styles like “The Duke” ( long underwear trousers), and “The Troublemaker” ( small briefs).

Art direction by Michael Mandrup